An itinerary to delve into the evolution of Torino's production system through a multimedia and graphic itinerary that develops along eight chronological stages: seven chapters dedicated to the narration of the past with the help of as many films, each lasting about ten minutes, to which is added a concluding section characterised by an "immersive multivision" that leads to the industrial Torino of the future. The dynamic display of 64 historical advertising posters, hung on the vaults of the hall, also embellishes the exhibition. The exhibition, with free admission, is organised by Unione Industriali Torino as part of the programme of activities celebrating the title awarded to the city as Capital of Business Culture 2024.