Bricherasio is a town with a purely agricultural tradition that still bases its economy on the cultivation of grapes and other products of the land. In recent years, the wine product has improved in quality, thanks to the commitment and professionalism of some young producers and thanks to collaboration with various organisations. Since the early 20th century, in September, in connection with the crucial moment of the grape picking, people began to celebrate this precious product of the land and the work of many farmers. Thus was born the Grape Festival, which continues to attract hundreds of people every year.